Companies Must Care How Revenue is Earned
Pipeliner
APRIL 4, 2018
Few realize that some bucks are toxic, though I’m certain that the CFO’s at 21st Century and VW have already experienced that epiphany. We don’t care if preserving our profit margins endangers the lives of our customers. (GM). Instead, compensate on value delivered. We refer to it with a catch-all: “The Top Line.” The reason?
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