The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)
SBI
NOVEMBER 27, 2012
Some of these tasks, like creating proposals, sending and responding to emails, and conducting pre-call research are recognized by reps as valuable expenditures of their time because they result in sales. Variable compensation in the form of commissions and spiffs is really just a form of gamification. Here’s why. 2] CSO Insights.
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