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Cadel Evans – Lessons For Winning

Tony Hughes

I started reading books about Lance including Tour de Force by Daniel Coyle and my doubts grew. Use the efforts of your competitors to pull you along in the market. It's all the unseen hours of practice and training that enable you to ‘burst onto the scene from nowhere’ to beat the competition.

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The Top 52 Sales Books Every Sales Pro Should Read

Gong.io

It wasn’t until I graduated from my “tour of duty” in sales and moved on to run product marketing that I read this book. Jordan’s tour de force on measuring, evaluating, and inspiring the modern sales force. Almost every sales leader and marketing leader worth their salt that I’ve met has read Influence.