To Build a Sales Culture
The Brooks Group
OCTOBER 18, 2010
It’s adapted from my father’s 2004 best-selling book, The New Science of Selling and Persuasion. For example, if a CEO "carried a bag" at one time in her career, it's a lot easier to successfully construct a sales culture. The sales department must be made up of competent, capable, high-performance-oriented people.
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