What Is Enterprise OEM Software Licensing?
Sales Hacker
JANUARY 13, 2021
Co-Marketing: When the licensee is shipping as an option, the licensor has a vested interest in promoting the added value it provides to the licensee’s customers. Co-marketing initiatives between the partners are common, and the licensor may provide the licensee with Marketing Development Funds (MDF) to promote the combined solution.
74 
Let's personalize your content