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How to Sell Your Products Through Sales Channels

Janek Performance Group

We’ll discuss what they are and examine the pros and cons of selling through sales channels. What Are Sales Channels? Sales channels are the methods a business utilizes to sell its products and services. This supplements a traditional “directsales team that works for the manufacturer and marketer of a product.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Co-Marketing: When the licensee is shipping as an option, the licensor has a vested interest in promoting the added value it provides to the licensee’s customers. Co-marketing initiatives between the partners are common, and the licensor may provide the licensee with Marketing Development Funds (MDF) to promote the combined solution.