Analysing the impact of the ‘Amazon Effect’ on B2B Sales
Artesian Solutions
OCTOBER 30, 2018
Indeed Salesforce statistics on the connected customer reports some of the B2C factors influencing B2B buying behaviours: • 8 out of 10 business buyers want the same experience as when they are buying for themselves. • ¾ expect vendors to personalise engagements. • 2/3 have switched vendor for more consumer-like experiences. •
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