Product Led Growth: Turning Salespeople into Sherpas
Sales Hacker
JANUARY 16, 2020
Product led growth (PLG) is a sales growth model that focuses on the end-user. PLG companies rely on the product itself as the primary driver of customer acquisition, conversion, and expansion. It’s even harder to imagine they have a gong-banging, beer-chugging sales floor, populated by hundreds of SDRs and AEs. The Last Word.
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