Sales and Marketing Management

DECEMBER 14, 2020

As a result, your content can’t be just a companion to a sales-led customer conversation?— When buyers eventually do talk to your reps, those conversations will most often happen remotely. it needs to be able to stand on its own, address your buyers’ big questions, showcase your unique value and motivate action.

B2B 199

B2B Revenue Top of Funnel Margin 199

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.” The worst day to call? Fridays fare almost as poorly.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Sales Hacker

DECEMBER 8, 2017

Trade show and conference networking and selling – Places like Sales Machine and Dreamforce are ideal to make sales calls and the CEO is always there. This rich data will also allow sales and CS to have better more personalized conversations; whether one-to-one or one-to-many.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97