Data Quality: The CReaM of the Crop
Appbuddy
FEBRUARY 16, 2021
In Validity’s State of CRM Data Management report , 44% of businesses estimate poor quality data can mean losses of 5% to more than 20% in revenue. A vicious cycle develops, with lack of trust in the data reducing CRM adoption, which in turn drives down productivity. Customer Relationship Management (CRM) system: 53%.
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