Email Data Quality: Compliant, Correct, Complete
Appbuddy
FEBRUARY 2, 2021
This last point carries real costs. The report calculates Cost Per Acquisition (CPA) at ± £29 , which places the impact of poor data quality in stark relief. In the UK, a typical medium-sized business generates ± £20m of annual revenue and average profit margins of 12% , according to UK Government statistics.
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