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How Much Leads Cost

Pointclear

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ).

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Marketing Needs to Put Skin in the Game

Pointclear

Marketing typically supports sales by influencing more than 75 percent of all leads and sourcing up to 10 percent of them. The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness. For example, we estimate that inbound marketing efforts will produce about 35% of the gap revenue.

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Should Marketing Be Held to the Same Quota Standards as Sales?

Pointclear

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

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