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A Guide to Marketing Automation

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Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. Invest in training.

Marketing 246
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A Guide to Marketing Automation

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Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Consider lead routing, personalized content creation, lead scoring , email segmentation , and more. Invest in training. Find the right tool.

Marketing 113
article thumbnail

A Guide to Marketing Automation Implementation

Zoominfo

Some sample KPI’s to look at include: Cost per lead. Average lifetime customer value. Not all marketing automation platforms are created equally; success often relies on which tool you choose. Here are the individuals necessary for a successful marketing automation implementation: Email marketing specialists.

Marketing 113