Remove Course Remove Demand Generation Remove Revelation Remove Sales
article thumbnail

Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

article thumbnail

2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

Revelations and epiphanies that seem so promising to start. You see visions of making your 2013 and 2014 sales number. These are ideas that will change the course of the organization. If you’re like most VP-Sales, this is money you most likely don’t have. 1) Sales / Marketing Budget Spend Shifts. Then reality hits.

Salary 267