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Selling medical devices that are evolutionary not revolutionary

Sales Training Connection

This combination of trends is especially true in those portions of the medical device market that generate the largest profits: CRM devices, cardiology, spine-related devices, and orthopedics devices. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” A SaaS platform service such as CRM, on the other hand, requires sophisticated integration for multi-year contracts. Always start with the sales tasks.