Remove CRM Remove Demand Generation Remove Insurance Remove Trade Show
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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

This involves checking the CRM and other systems of record. For example, instead of just focusing on an industry such as “Financial Services,” you may be better off focusing on a sector such as Insurance. Attend trade shows to look for common themes and identify business issues. Where are the most revenues derived from?