Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. This will feed a steady flow of possible leads into your marketing. Email marketing and list building/management tools. Prospect.io.

Paid Content 108

Paid Content Lead Generation Lead Rank Lead Scoring 108

Sales Hacker

JUNE 13, 2019

Sometimes customers will be so happy with your product or service that they’ll share it naturally, without your prompting. This is why customer service and success should be a primary sales priority. In this playbook, Harris uses Sendoso for direct mail and Pardot for automated email.

Referrals 104

Referrals Lead Rank Lead Scoring Survey 104

InsideSales.com

JUNE 8, 2020

In an ever-evolving marketing and sales climate, you should never stop trying to perfect your subject lines, and what works for some prospects, won’t necessarily work for others. In good quality B2B email marketing, “one size fits all” doesn’t exist. Different customers have different concerns and pain points.

Follow-up 58

Follow-up Examples Referrals Email Marketing 58