Depend on Recurring Revenue? Here’s How to Contain Creation Costs
Braveheart Sales
FEBRUARY 20, 2020
But for businesses where the costs of creating new customers are measured by lenders to determine the health of that business, they are especially important to manage. The session, which featured a group of senior and sub-debt lenders, discussed recurring monthly revenue, customer attrition rates and the cost to create new customers.
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