CRM Is Dead! Long Live CX!
SugarCRM
OCTOBER 18, 2021
Their guest was Ed Thompson , another smart dude and leading analyst at Gartner, the IT research company. The main point that they put forth is that CX is a company’s strategy for delivering a memorable and exceptional experience to their customers. At the front end of the show, they debated the topic of “is it CRM or CX?”
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