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Solving the CRM Problem

Understanding the Sales Force

CRM is too difficult to customize. Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. CRM doesn't have to be complicated, expensive, difficult to customize, or slow.

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'Sales Process' Is In The Air

The Ultimate Sales Executive Resource

Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Landslide has a similar offering for building a sales process. Some new thinking to weather the storm The customer's buying journey has to be taken as a given. Network Landslide.