Emissary

SEPTEMBER 27, 2021

It was hard to get the right data, hard to build a case for value, hard to predict success and alter implementations. . These days, customer success motions benefit from better, and more plentiful, data, from more sophisticated customer success platforms and from past lessons learned. And they were difficult to pull off.

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

Sales Hacker

MAY 6, 2021

The VP of Sales should possess a broader understanding of the business from a commercial perspective, and their incentives typically consist of margin, cost of sale, and other components that they have an impact on (especially if you’re watching your EBITDA for a frothy exit multiple). Big picture revenue growth and retention.

Hiring 101

Hiring Retention B2C Demand Generation 101

The Bridge Group

MARCH 9, 2018

provides a cloud-based platform that analyzes social and digital media in real-time and delivers data-driven insights. Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. This accounts for roughly 40% of their incentive compensation.

Top of Funnel 46

Top of Funnel Account Demand Generation Targets Sales Qualified Lead 46