Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Invest in training.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Invest in training.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

LeadBoxer

DECEMBER 8, 2019

Consider offering free training sessions or reports that analyze how effectively they’re using your product. A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model. Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce.

Account Based Marketing 89

Account Based Marketing Account Software Software 89