The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

MAY 4, 2006

Annual growth in hardware sales and services are less, but still healthy at 6.0%. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. How is IT spending changing for small and medium enterprises? for 2005 – this according to Forrester latest research.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

SEPTEMBER 28, 2010

IT publisher Ziff Davis Enterprise (ZDE) indicates similarly that white papers are used frequently in buying decisions, used by 84.1% Demand Generation In the Face of Frugalnomics and. of IT buyers, consuming an average of 3.2 IT Budgets into 2011 - Robbing Peter to Pay Paul? SaaS Solutions Becoming the Standard for Marketing.

ROI 49

ROI Social Media Vendor Buyer 49