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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

If you go into a meeting and immediately talk about your product or service—its features, benefits, and advantages—you’re setting yourself up for failure. Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror! Customers today are exhausted with pitches.

Siebel 59