“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa
Nutshell
OCTOBER 21, 2019
The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. That’s why I see empathy as a superpower in marketing and sales. So we shifted and started focusing on, “Hey, what were they trying to get done by downloading an eBook?
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