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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. Build brand awareness and demand generation with inbound and/or outbound methods.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Gatekeeper: Blocker in getting a product implemented or approved. This occurs through demand generation, which can happen with inbound and/or outbound strategies. With inbound, prospects discover your brand through marketing efforts and reach out to you or show signs of interest organically. Buyer: Owns the budget.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Demand Generation. Gatekeeper. General Manager. Gatekeeper is a person (e.g., Inbound Sales. Deal Closing. Decision Maker. Direct Mail. Direct Sales. Dark is a description for the state wherein a prospect have become unresponsive to calls, invitations, emails and other attempts at engagement (e.g.,

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

There are really only two ways to fill a funnel: inbound leads or outbound prospecting. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development. It’s all practical advice — no cutesy stories, no rants, and no product pitches. Combo Prospecting. Simplified.:

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Engaging with your inbound leads in any channel in the first five minutes is everything. Go ballistic in LinkedIn Groups. Multi-step email and outreach campaigns.