The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
DiscoverOrg Sales
FEBRUARY 13, 2019
Sales often uses Location data for territory planning, but Marketers love Location data because it has so many use cases: be more targeted with event promotion (like the Dreamforce happy hour example above). These were super high-value contacts for us that had a high likelihood to already be in the area for Dreamforce.
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