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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content. Outsourced content simply is not infused with deep domain knowledge. Editorial calendar.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

In year one, this is the lowest hanging fruit to generate momentum. Infuse the Sales Process with Buyer Insights. Develop external audience-centered sales aids (Case Studies, product comparison grids, etc.). Generates meetings with decision makers inside of your target prospects. Social Prospecting Guidance. In Summary.