Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling
SBI
SEPTEMBER 13, 2018
This requirement is particularly important for today’s on-demand consumers, who now expect the same frictionless, personalized buying experience in B2B settings that they routinely enjoy when purchasing from leading B2C brands like Amazon or Netflix. Essentially, this prospect is screaming, “Sell to me!” Impossible to believe?
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