Demographics Eloqua Penetration Sales 
Zoominfo
OCTOBER 28, 2018
Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. 5 Ways Technographics Improve Sales Prospecting.
Zoominfo
OCTOBER 28, 2018
What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. The company with technographic data that is going to have the upper hand.
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