Demographics Incentives Marketing Pharmaceuticals 
OpenSymmetry
JULY 20, 2016
Sales in the pharmaceutical industry has been a rigid and consistent business. In some cases, incentive compensation (IC) methods have evolved to align with new regulations regarding specific sales metrics. When the effect of OxyContin(c) was not lasting as long as expected, sales reps encouraged doctors to increase dosage.
OpenSymmetry
JULY 20, 2016
Sales in the pharmaceutical industry has been a rigid and consistent business. In some cases, incentive compensation (IC) methods have evolved to align with new regulations regarding specific sales metrics. When the effect of OxyContin(c) was not lasting as long as expected, sales reps encouraged doctors to increase dosage.
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