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B2B Marketing Guide

OutboundView

They hire five inside sales reps before they have the tools and processes to make inside sales successful. This means a sales optimization tool. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Direct Mail.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale. I often encourage prospective clients to test and leverage inbound and direct mail before they invest in telemarketing.