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The SaaS Playbook for Moving Up-Market

Sales Hacker

Customized Training. These enterprise features are usually the incentive for the company to purchase the bigger package. At Lattice, we did everything from sending direct mail to inviting target accounts to exclusive dinners to making custom content for specific accounts. Direct Mail. Deeper Integrations.

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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

Training and how-to guides. Case studies. Direct mail. Are they focused on outbound strategies through cold email, cold calls , generating referrals, or direct mail marketing? For companies, study their industry and revenue. Reports and surveys. Templates, checklists, and other resources.