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Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

Pointclear

Some trends in the industry: Marketing’s mission includes direct responsibility for a higher portion of revenue. Correctly emphasize the ROI value of qualified leads over their cost. It incorrectly emphasizes cost over ROI value. Tie B2B lead generation activity to overall revenue and profits. Cost-Per-Lead.

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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

Pointclear

Their observations on trends include the following: Marketing’s mission includes direct responsibility for a higher portion of revenue. Correctly emphasize the ROI value of qualified leads over their cost. It incorrectly emphasizes cost over ROI value. Tie B2B lead generation activity to overall revenue and profits.

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What is Inside Sales? Everything You Need to Know

Gong.io

Revenue and ROI tend to be more predictable from inside sales teams. Many organizations pay a base salary with a bonus or incentive structure atop this, based on individual or team performance. As we’ve seen above, a large chunk of inside sales compensation comes from commission or other incentives. Image Source ).

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PODCAST 117: The Tools You Need If You Want to Succeed at Scale with Michael Coscetta

Sales Hacker

Not only do I need a rapid payback, and payback on those dollars might have to be less than six months, I might need a 200% or 300%, or 400% ROI after that six months. If I’m a startup going from series A to B, to C, my funding windows might be 12 to 18 months. ” I think perspective is critical. That takes a lot of work.

Scale 114