Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts
Pointclear
AUGUST 11, 2016
Some trends in the industry: Marketing’s mission includes direct responsibility for a higher portion of revenue. Correctly emphasize the ROI value of qualified leads over their cost. It incorrectly emphasizes cost over ROI value. Tie B2B lead generation activity to overall revenue and profits. Cost-Per-Lead.
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