Distribution Incentives Pharmaceuticals Sales Leadership 
Sales and Marketing Management
SEPTEMBER 17, 2017
Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Finding the sweet spot for an incentive is like how Mama Bear’s porridge was juuust right. The more difficult the task, the greater the incentive.
Sales and Marketing Management
SEPTEMBER 17, 2017
Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Finding the sweet spot for an incentive is like how Mama Bear’s porridge was juuust right. The more difficult the task, the greater the incentive.
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