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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

MAY 6, 2019

Distribution is changed. Distribution of old is, I have a white paper, it appeals to this audience which is maybe a vertical or maybe a persona or maybe the entire segment of mid market financial services. She’s prospecting into them with her BDR with market enterprise. The traditional DemandGen playbook?

Account Based Marketing 63
Account Based Marketing Webinar Metrics Top of Funnel Lead Rank 63
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How to Do More With Less: 4 Benefits of Consolidating Your Sales Enablement Technology

Allego

JANUARY 26, 2021

The typical stack includes a Learning Management System (LMS) or Learning Experience Platform (LXP), Sales Content Management (SCM), and tools for call coaching, role play, reinforcement, video engagement and more. Sales reps alone use an average of six tools. Building the right tech stack is not an easy job, but the benefits are huge.

Sales Enablement 124
Sales Enablement Benefit Top of Funnel SCM 124
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