Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
and withstood the emergence of high-powered tech tools that promise to put so many aspects of engaging customers on automatic pilot. When you tell a story, you are educating prospects on a transition from where they are now to where they want to be,” Pollard says. That’s why telemarketers always sound robotic,” Pollard states. “A
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