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Fixing What People Buy because Clients are not Sold What They Need?

Babette Ten Haken

When employees are busy fixing what people buy, they limit their value to executing specific tools to get a one-off job done in linear manner. Smart companies like yours focus on getting it right, the first time. Regardless of job titles, pay grades, levels of education, generations, professional disciplines.

Hiring 157
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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

and withstood the emergence of high-powered tech tools that promise to put so many aspects of engaging customers on automatic pilot. When you tell a story, you are educating prospects on a transition from where they are now to where they want to be,” Pollard says. If you’re a good storyteller, your customers will never feel that way.”.

Marketing 226
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. The CRM: A Key Customer Retention Tool. Educate New Customers about How to Use Your Product or Service. Use Automation Tools. What Is Customer Retention? Special Offers.

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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

However, smart companies know the value of each. Educating your leads and creating a personal, human connection increases the likelihood of closing a deal and getting repeat business. Educate your prospects on the pros and cons of your products rather than focusing on time-limited offers and flash discounts.

Inbound 52
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Smart Selling Visions: Up-Close with Top Revenue Leader Brian Leach, CEO of @unboxedtech

SBI

Brian: We use technology to help sales and service organizations educate and empower their employees so they can sell more and start selling sooner. Plus, our tools are versatile. Our tools connect—and simplify—training your reps, selling your products and services, and validating rep performance. Matching needs isn’t easy.

Up-Sell 50
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4 Trends Shaping B2B Marketing in 2011

Pointclear

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Smart companies will increasingly be "brand butlers," focusing on how they can help their customers or prospects to make the most of their daily lives (versus the old model of selling them a lifestyle).

Trends 180
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How Google, Zoom, and Quarantinis Prove the Value of Online Training Software for Frontline Teams

Lessonly

Now for some educated guesses as to your responses: You didn’t walk down the street to a local bar and ask for an individualized cocktail master class from your friendly neighborhood mixologist. . Life goes on, and will go on, and online training tools are going to be one way that smart companies help their teams stay competitive.