Eloqua, Field Sales, Lead Nurturing and Software

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

AUGUST 30, 2012

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. It’s hard.”. It’s getting better.’

Software

Software Software B2B Top of Funnel

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

JULY 11, 2011

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

Outsourcing Services

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite

Sales Pro Central

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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