Pointclear

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ Then I go meet their sales guys, and they say, ‘I have no idea what marketing’s doing. He suggests as long as the infrastructure is set up, that maybe we should be talking about sales and marketing relationship containment instead of alignment: “It’s funny.

Software 187

Software Software B2B Top of Funnel 187

Velocify

JANUARY 29, 2013

Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. To answer these questions, first we need to take a closer look at two different types of sales processes that are often mistakenly seen as one and the same: inside sales and field sales.

Inside Sales 71

Inside Sales CRM Leads360 Eloqua 71

Pointclear

JULY 11, 2011

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173