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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

In this context, the solution works best for ecommerce companies where social media can be directly linked to transactions and revenue positions, a more straightforward ROI scenario than in the B2B complex sale. Outbound vs. Inbound and the Need for Immediate Proactive Contact. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Software 187
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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.