Remove Eloqua Remove Field Sales Remove Prospecting Remove Software
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ Then I go meet their sales guys, and they say, ‘I have no idea what marketing’s doing.

Software 187
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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.