Demand Gen Cloud: Funnels and Pipelines are Old School
Green Lead's B2B
OCTOBER 20, 2010
The influence of content and word of mouth jumps them from side to side to back and down again. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be. They jump around.
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