From Demo to Conversation Part One – Targeting and Lead Development
Sales Overdrive
JUNE 22, 2012
Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. A few we like include Marketo, Acton and Eloqua.
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