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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

Sales Speaks: Perceptions & Ponderings on Marketing Leads from The Bridge Group and Vorsight is based on survey responses from 1,150 sales representatives asked to share their perceptions on lead accuracy, lead scoring, pipeline, and sales and marketing SLAs. Of particular interest—and concern!

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

Telesales lead generation supports both field and inside sales. Sales and marketing headcounts have increased to generate new customers. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. He also is encouraged by hearing that “VPs of sales—when they were being interviewed in the Valley—were asking the CEO what his lead generation strategy was. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

Here’s one of the great B2B experience examples: If it took a week to close one deal, but two hours for another, you can identify that there might be an issue with the lead qualification process. You can use a tool such as Eloqua to set up your customer journey map. Map out your customer journey. Identify potential bottlenecks.

B2B 95