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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. It’s hard.”.

Software 187
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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” Frequent and rapid new competitor product introductions.

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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

This is easy to understand: there will be a relatively small number of companies interested in your niche software solution compared to the number of consumers interested in the latest affordable electronic gadget. You can use a tool such as Eloqua to set up your customer journey map. Map out your customer journey.

B2B 95