Remove Enterprise Remove Lead Generation Remove Margin Remove Smart Company
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Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. In B2B, so much more of what’s important overlaps with what the ecosystem brings to the table: scalable lead generation, stickier products, higher conversion rates, and measurable outcomes.

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B2B is Dead – Long Live B2P

DiscoverOrg Sales

B2B companies with brands that are perceived as strong generate a higher EBIT margin than others. General miseducation (or lack of education) about buyer personas. Focused in other areas like lead generation (even though these are completely related). Muting a unique company voice. MarketingWeek.

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