Product Led Growth: Turning Salespeople into Sherpas
Sales Hacker
JANUARY 16, 2020
They may even offer incentives, like a discount for paying upfront, to make the expansion process more appealing. The salesperson in a PLG company is like a sherpa on Everest. Since the product has already been adopted somewhat, the salesperson doesn’t get to control who gets to weigh in with objections, pain points, and benefits.
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