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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

They may even offer incentives, like a discount for paying upfront, to make the expansion process more appealing. It’s hard to imagine a PLG company employing an army of blazer-clad salespeople, hawking software at tradeshows and flying around the country to host fancy steak dinners. Getting to the top of Everest isn’t easy.