Product Led Growth: Turning Salespeople into Sherpas
Sales Hacker
JANUARY 16, 2020
It’s hard to imagine a PLG company employing an army of blazer-clad salespeople, hawking software at tradeshows and flying around the country to host fancy steak dinners. The salesperson in a PLG company is like a sherpa on Everest. When speaking with the executive, the story must focus on the ROI they can expect. The Last Word.
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